Hvordan : //   adverb:  English translation 'how' 

'in what way or by what methods' 

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Hvordan are consumed with 'how'. How is it done? How does it work? How do people interact? Only when you understand the 'how' is it then possible to change and enhance what you have.  

Hvordan has been using this ethos to change and improve what businesses do and how businesses work.